Keyword database and advanced SEO

The more you invest in your SEO campaign, a lot of your effort (be it financial or personal effort) will go into the development of a good keyword database. The extent to which the research involved in this endeavour will stretch is entirely dependent on what you want to achieve. Sustaining your website and aiming towards staying ahead of the competition involves on-going involvement towards better utilizing keywords. It’s useful to know some things, to have perspective so to speak, even in the case where you hire an expert to improve your website. You won’t have to worry at all when this is the case, because they will take care of it. But, like any responsible entrepreneur, you should know that micromanagement is essential sometimes. This doesn’t necessarily involve acquiring some advanced knowledge of optimization techniques, just some basic things to look out for once you’ve decided to use SEO for your website. We are going to look over some factors specifically regarding keywords and how they’re used.

 

Utilizing research tools is within your reach, and you might already have done it, considering you’re familiar to some degree with implementing SEO. Either that, or the hired professional will have used such tools. In any case, the data you are provided with will most likely come into opposition with what you might think are the best choices when it comes to keywords. This is because a lot of times, searches interact with keywords in ways that are not obvious. Most likely you’re interested in a certain type of audience or you market towards a specific portion of customer demographic, and as such you will want to utilize keywords that drive the website towards this target. However, what is not obvious at first is the fact that some customers, although belonging to the group you intend to market for, might be attracted to your website for entirely different reasons – meaning here, they might react to entirely different sets of keywords than what you’d expect. This is to make a point out of the importance of the mentioned research tools. They can provide you with the data necessary in order to make the distinctions between what works and what doesn’t. Not all tools are the best ones, so be careful what software you use to analyse your data.

Furthermore, keyword databases need to change over time. This is not a variable that changes as quickly as, say, social media trends, but one that needs to slowly evolve according to the way in which your customers’ habits change. And, of course, you’re looking to always expand and have more traffic, which in turn translates to a larger customer base and as such, a larger variety of potentially useful keywords. Some topics might be of great interest to the users that access your website, without you knowing it. These topics are more obscure and harder to figure out (until you realize how to look for them), but can provide you with a better accessibility and improved efficiency of your keyword usage. Think of them as variations on popular topics, to put it simply. An example would be if, say, you have a business that sells furniture, you’d want to think of things such as “recycled furniture”, “reclaimed furniture”, and so on – the idea here being to implement further variations on already established topics.

All of this can be achieved when you remember a few basic things. You definitely need to use research tools in order to determine what works best for you. Even if you’re great at anticipating your customers’ habits and preferences, you can still utilize the data to your advantage. Also, do not forget that over time you will need to revise your research and conduct similar investigations, as over time and with growth, you will need to make adjustments.

Social media and advanced SEO

 

If you have decided to implement advanced search engine optimization for your website, there’s a lot to be excited about. Whether you’ve hired an expert to handle it, or you did it all by yourself, it’s a good idea to visualize the near-future development of the site. Some short term goals will be achieved, while other goals of any kind might change or you will find yourself pushing for a longer time frame in which to achieve them. This is fine, and it usually happens as you fine-tune your website for a steady growth. The longer the time in which a website remains active, the more it contributes (to some degree) to the success of the optimization techniques implemented.

To put it in other words, there is simply nothing you can do about it, as we have not yet found ways in which to control the passage of time. All you can do is to take advantage of this, plan ahead as well as you can & adapt to the factors around you. If you correct mistakes (you’ll inevitably make some, the trick is to learn from them) and follow through with a level head, you’ll find it’s all just about the new rules to the game, so to speak. Some opportunities may rise that will give you a better growth curve. We’ll go over some things to look for when it comes to the social media aspect of SEO.

 

Social media networking is where a lot of the magic happens when it comes to on-site SEO. The first thing to think about is that this is a term that includes a lot of websites. Social trends come and go and it’s always a good idea to keep your digital ear to the ground. Of course, if you’ve hired someone to do it, this should definitely be something they’ve taken care of. But even in this case, it could help you to know a few pointers, because you won’t be investing in hired help forever (ideally).

The first thing to note here is the already mentioned changing of trends. Micromanaging even a bit can lead to great things. A good example of this would be something along the lines of finding a popular keyword or hashtag as you browse the social network and using it to the advantage of your own website. However, this is also something which could (easily) lead to a downfall instead of an improvement. What you want to do, instead of just jumping at the opportunity when you come across something like this, is to assess the entire picture. What other sites is this trending on? What is the context of the trend in question, and – most importantly – how can you use it correctly? Correctly, meaning here with regard to the context, while being integral and ethical. It would be most unwise, for example, to simply latch on to something and later find out that because you weren’t aware of the entire situation, your website will have gained an infamous reputation and you’ll be left wondering how could you have made such a mistake. So, remember, always know what you’re affiliating your website with – it is always better to stick to situations where the context is favourable to your own business, or is in some way related directly to the content of your website. To give yourself even a better chance, wait a bit and observe what direction the trend will take and then analyse again the possible ways in which you can use it correctly. Better yet, if you can find a way in which to directly relate the content of your website, it might help even more.

Two things to remember. First, opportunities may arise every now and then, but eventually social media will move on to something else. Secondly, remember to not use this tactic aggressively, it is only effective if used sparingly, and used right. The right opportunity is not hard to miss if you know how to relate directly, or indirectly, the content of your website to social media uproars.