Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content, also known as “earned media”, rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.
There are many methods of getting more customers onto your website, some of which are very subtle but very powerful. The most common is mail marketing – this involves gathering people’s email addresses and sending them weekly newsletters informing them of any updates, discounts, new products, blog etc. Simply by a simple pop-up subscription option on your website customers willingly pass over their email which consents to receiving emails. The marketing advantages for this is the advertising element more than anything. It makes your logo and brand become a familiar brand which will create rapport between your company and the customer.
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