Social media and advanced SEO


If you have decided to implement advanced search engine optimization for your website, there’s a lot to be excited about. Whether you’ve hired an expert to handle it, or you did it all by yourself, it’s a good idea to visualize the near-future development of the site. Some short term goals will be achieved, while other goals of any kind might change or you will find yourself pushing for a longer time frame in which to achieve them. This is fine, and it usually happens as you fine-tune your website for a steady growth. The longer the time in which a website remains active, the more it contributes (to some degree) to the success of the optimization techniques implemented.

To put it in other words, there is simply nothing you can do about it, as we have not yet found ways in which to control the passage of time. All you can do is to take advantage of this, plan ahead as well as you can & adapt to the factors around you. If you correct mistakes (you’ll inevitably make some, the trick is to learn from them) and follow through with a level head, you’ll find it’s all just about the new rules to the game, so to speak. Some opportunities may rise that will give you a better growth curve. We’ll go over some things to look for when it comes to the social media aspect of SEO.


Social media networking is where a lot of the magic happens when it comes to on-site SEO. The first thing to think about is that this is a term that includes a lot of websites. Social trends come and go and it’s always a good idea to keep your digital ear to the ground. Of course, if you’ve hired someone to do it, this should definitely be something they’ve taken care of. But even in this case, it could help you to know a few pointers, because you won’t be investing in hired help forever (ideally).

The first thing to note here is the already mentioned changing of trends. Micromanaging even a bit can lead to great things. A good example of this would be something along the lines of finding a popular keyword or hashtag as you browse the social network and using it to the advantage of your own website. However, this is also something which could (easily) lead to a downfall instead of an improvement. What you want to do, instead of just jumping at the opportunity when you come across something like this, is to assess the entire picture. What other sites is this trending on? What is the context of the trend in question, and – most importantly – how can you use it correctly? Correctly, meaning here with regard to the context, while being integral and ethical. It would be most unwise, for example, to simply latch on to something and later find out that because you weren’t aware of the entire situation, your website will have gained an infamous reputation and you’ll be left wondering how could you have made such a mistake. So, remember, always know what you’re affiliating your website with – it is always better to stick to situations where the context is favourable to your own business, or is in some way related directly to the content of your website. To give yourself even a better chance, wait a bit and observe what direction the trend will take and then analyse again the possible ways in which you can use it correctly. Better yet, if you can find a way in which to directly relate the content of your website, it might help even more.

Two things to remember. First, opportunities may arise every now and then, but eventually social media will move on to something else. Secondly, remember to not use this tactic aggressively, it is only effective if used sparingly, and used right. The right opportunity is not hard to miss if you know how to relate directly, or indirectly, the content of your website to social media uproars.

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