There are many methods of getting more customers onto your website, some of which are very subtle but very powerful. The most common is mail marketing – this involves gathering people’s email addresses and sending them weekly newsletters informing them of any updates, discounts, new products, blog etc. Simply by a simple pop-up subscription option on your website customers willingly pass over their email which consents to receiving emails. The marketing advantages for this is the advertising element more than anything. It makes your logo and brand become a familiar brand which will create rapport between your company and the customer.
It must not be forgot that if you are looking for SEO Wales, London and Birmingham have some of the highest reputation for organic results and equipping customers with the most powerful marketing techniques and google rankings. You should do your research before picking a provider, and evaluate if the service you require is needed and worth paying the price for. SEO is not cheap but it it without a doubt an investment which will increase the turnover and traffic of customers you attract into your site.
Now when we talk about getting customers onto our sites through our high rankings on search engines, it is of course important to keep them there. Imagine having 600 customers walking into your shop every month looking for a particular service, but the shop interior was unappealing, boring, unprofessional, unclear, would they stay? No they would walk next door to the newly refurbished eye catching shop next door offering exactly the same service as you. Its the same with websites, SEO is primarily a marketing method, and your website is another just as important marketing method, it needs to represent the company and give off the right message to the hundreds of customers that view it. Gareth Bull, from http://www.garethseoconsultant.co.uk recently spoke out on the benefits of SEO marketing for SMBs in his recent talk at BrightonSEO to around 40 people.
On average a human will make its first impression of someone/something in 1/40 second of seeing the thing. If your website is catchy and professional you will retain customers and get more sales. Now how do you create a good website which achieves all these important things? A key thing that most people prefer on websites is its navigation ability, and getting the information they want quickly and simply. The flashy sliding galleries, and slideshows come later on. Make sure your website is simple but not boring and user-friendly – the OAP’s are not the most advance with technology, so they need to be able to navigate around your website and have access to important information.