Keyword database and advanced SEO

The more you invest in your SEO campaign, a lot of your effort (be it financial or personal effort) will go into the development of a good keyword database. The extent to which the research involved in this endeavour will stretch is entirely dependent on what you want to achieve. Sustaining your website and aiming towards staying ahead of the competition involves on-going involvement towards better utilizing keywords. It’s useful to know some things, to have perspective so to speak, even in the case where you hire an expert to improve your website. You won’t have to worry at all when this is the case, because they will take care of it. But, like any responsible entrepreneur, you should know that micromanagement is essential sometimes. This doesn’t necessarily involve acquiring some advanced knowledge of optimization techniques, just some basic things to look out for once you’ve decided to use SEO for your website. We are going to look over some factors specifically regarding keywords and how they’re used.

 

Utilizing research tools is within your reach, and you might already have done it, considering you’re familiar to some degree with implementing SEO. Either that, or the hired professional will have used such tools. In any case, the data you are provided with will most likely come into opposition with what you might think are the best choices when it comes to keywords. This is because a lot of times, searches interact with keywords in ways that are not obvious. Most likely you’re interested in a certain type of audience or you market towards a specific portion of customer demographic, and as such you will want to utilize keywords that drive the website towards this target. However, what is not obvious at first is the fact that some customers, although belonging to the group you intend to market for, might be attracted to your website for entirely different reasons – meaning here, they might react to entirely different sets of keywords than what you’d expect. This is to make a point out of the importance of the mentioned research tools. They can provide you with the data necessary in order to make the distinctions between what works and what doesn’t. Not all tools are the best ones, so be careful what software you use to analyse your data.

Furthermore, keyword databases need to change over time. This is not a variable that changes as quickly as, say, social media trends, but one that needs to slowly evolve according to the way in which your customers’ habits change. And, of course, you’re looking to always expand and have more traffic, which in turn translates to a larger customer base and as such, a larger variety of potentially useful keywords. Some topics might be of great interest to the users that access your website, without you knowing it. These topics are more obscure and harder to figure out (until you realize how to look for them), but can provide you with a better accessibility and improved efficiency of your keyword usage. Think of them as variations on popular topics, to put it simply. An example would be if, say, you have a business that sells furniture, you’d want to think of things such as “recycled furniture”, “reclaimed furniture”, and so on – the idea here being to implement further variations on already established topics.

All of this can be achieved when you remember a few basic things. You definitely need to use research tools in order to determine what works best for you. Even if you’re great at anticipating your customers’ habits and preferences, you can still utilize the data to your advantage. Also, do not forget that over time you will need to revise your research and conduct similar investigations, as over time and with growth, you will need to make adjustments.

Social media and advanced SEO

 

If you have decided to implement advanced search engine optimization for your website, there’s a lot to be excited about. Whether you’ve hired an expert to handle it, or you did it all by yourself, it’s a good idea to visualize the near-future development of the site. Some short term goals will be achieved, while other goals of any kind might change or you will find yourself pushing for a longer time frame in which to achieve them. This is fine, and it usually happens as you fine-tune your website for a steady growth. The longer the time in which a website remains active, the more it contributes (to some degree) to the success of the optimization techniques implemented.

To put it in other words, there is simply nothing you can do about it, as we have not yet found ways in which to control the passage of time. All you can do is to take advantage of this, plan ahead as well as you can & adapt to the factors around you. If you correct mistakes (you’ll inevitably make some, the trick is to learn from them) and follow through with a level head, you’ll find it’s all just about the new rules to the game, so to speak. Some opportunities may rise that will give you a better growth curve. We’ll go over some things to look for when it comes to the social media aspect of SEO.

 

Social media networking is where a lot of the magic happens when it comes to on-site SEO. The first thing to think about is that this is a term that includes a lot of websites. Social trends come and go and it’s always a good idea to keep your digital ear to the ground. Of course, if you’ve hired someone to do it, this should definitely be something they’ve taken care of. But even in this case, it could help you to know a few pointers, because you won’t be investing in hired help forever (ideally).

The first thing to note here is the already mentioned changing of trends. Micromanaging even a bit can lead to great things. A good example of this would be something along the lines of finding a popular keyword or hashtag as you browse the social network and using it to the advantage of your own website. However, this is also something which could (easily) lead to a downfall instead of an improvement. What you want to do, instead of just jumping at the opportunity when you come across something like this, is to assess the entire picture. What other sites is this trending on? What is the context of the trend in question, and – most importantly – how can you use it correctly? Correctly, meaning here with regard to the context, while being integral and ethical. It would be most unwise, for example, to simply latch on to something and later find out that because you weren’t aware of the entire situation, your website will have gained an infamous reputation and you’ll be left wondering how could you have made such a mistake. So, remember, always know what you’re affiliating your website with – it is always better to stick to situations where the context is favourable to your own business, or is in some way related directly to the content of your website. To give yourself even a better chance, wait a bit and observe what direction the trend will take and then analyse again the possible ways in which you can use it correctly. Better yet, if you can find a way in which to directly relate the content of your website, it might help even more.

Two things to remember. First, opportunities may arise every now and then, but eventually social media will move on to something else. Secondly, remember to not use this tactic aggressively, it is only effective if used sparingly, and used right. The right opportunity is not hard to miss if you know how to relate directly, or indirectly, the content of your website to social media uproars.

SEO Tips

To optimize your whole site for search engines, you’ll need to follow these basic tips:

1. Make the website about one thing.

It can be about other stuff, too, but choose one primary topic that is most essential to your message.

This step is important, so you may want to do a little keyword research before choosing a topic.

2. Mention keywords where they matter most.

Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content.

If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack .

3. Link to internal pages on your site.

A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross-linking them with each other.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.

So instead of having a page’s URL be this:

http://yoursite.com/?p=12

It should look more like this:

http://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.

These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Update your website frequently.

Sites with dynamic content often rank higher than those with static content. That’s why blogs and directories (like Wikipedia) do so well on search engines. They are constantly being updated with new content.

9. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it.

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

10. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

Try to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.Regardless of what you do, know that inbound links are essential to SEO.

11. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

12. Write like a human.

None of the above matters if you create content that sounds like a robot wrote it. Write great stuff, follow the steps above, have patience, and you’ll see results.

SEO Basics: The 6 Most Important Things Marketers Need to Know [Infographic]

Over the past few years, marketers have lived through everything from changes in search behavior (like the serious increase in mobile search queries) to search engine algorithm updates (like Google’s rewarding more secure websites). Nowadays, following and adapting to these changes has been a big key to a business’ success.

If you’re struggling to keep up with the changes in SEO and what you as a marketer need to do as a result, you’re in the right place. Check out the infographic below from Digital Marketing Philippines for a crash course in the most important parts of SEO marketers need to know to be successful in 2016 and beyond.

You’ll learn which ranking factors are the most and least important, how to optimize your website for mobile search, how to figure out what searchers are looking for, how to optimize for local search, the content length that’s best for search, the place website security has in good SEO, and more.

2 Basic Strategies for Social Media Marketing

There are two basic strategies for social media as a marketing tools:

  • PASSIVE APPROACH

Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Businesses are able to tap and analyze the customer voices and feedback generated in social media for marketing purposes; in this sense the social media is a relatively inexpensive source of market intelligence which can be used by marketers and managers to track and respond to consumer-identified problems and detect market opportunities. For example, the Internet erupted with videos and pictures of iPhone 6 “bend test” which showed that the coveted phone could be bent by hand pressure. The so-called “bend gate” controversy created confusion amongst customers who had waited months for the launch of the latest rendition of the iPhone.

  • ACTIVE APPROACH

Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. Technologies predating social media, such as broadcast TV and newspapers can also provide advertisers with a fairly targeted audience, given that an ad placed during a sports game broadcast or in the sports section of a newspaper is likely to be read by sports fans. However, social media websites can target niche markets even more precisely. Using digital tools such as Google Adsense, advertisers can target their ads to very specific demographics, such as people who are interested in social entrepreneurship, political activism associated with a particular political party, or video gaming. Google Adsense does this by looking for keywords in social media user’s online posts and comments. It would be hard for a TV station or paper-based newspaper to provide ads that are this targeted (though not impossible, as can be seen with “special issue” sections on niche issues, which newspapers can use to sell targeted ads).

Social Media Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”. To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content, also known as “earned media”, rather than use marketer-prepared advertising copy. While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

Pay-per-Click

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

However, websites can offer PPC ads. Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site.

The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.

Digital Marketing

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

The way in which digital marketing has developed since the 1990s and 2000s has changed the way brands and businesses utilize technology and digital marketing for their marketing. Digital marketing campaigns are becoming more prevalent as well as efficient, as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of going to physical shops.

Digital marketing such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, are becoming more and more common in our advancing technology. In fact, this extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Important Qualities Of SEO Writers

When it comes to search engine optimization, it is not only the website design which contribute to high page ranking. SEO articles are also important to help websites reach and maintain higher page ranking. And to acquire SEO articles for your website, not just any writer would do. You must hire SEO writers to create the right articles to help your website reach top search engine rankings. There are millions of writers experts on search engine optimization online. The rate of SEO writers vary depending on their experience and quality of work. If you want to know whether the SEO writer is great or below average, here are the important qualities which can help you gauge SEO writers. This guide was built by Surrey SEO Agency – Surrey SEO.

  1. Experience – Although the algorithms of search engines changes regularly, experienced SEO writers still have the edge over amateur writers for search engine optimization. They do not need to learn and experiment on how to achieve optimum result with their SEO articles. They already know the basic structure of quality SEO articles to meet the expectation of their clients.
  2. Efficiency – SEO writers should be able to write quality SEO articles immediately. They do not need to study basic SEO concepts in order to produce quality articles. Great SEO writers are not only cost efficient but they are also time efficient.
  3. Professional – Just like any other freelancers or employees, SEO writers should exercise professionalism in their job. They must write quality articles with the best interest of their clients in mind.
  4. Smooth keyword integration – Keyword integration is critical in SEO writing. Top SEO writers can integrate keywords smoothly into the articles to avoid being tagged by search engines as keyword spammed articles. Normally, keywords are only 1% on the total number of words in every article.
  5. Knowledgeable – Just like any other writers, knowledge is important especially in writing SEO articles for different niches. Knowledgeable SEO writers can effectively provide multiple articles which are unique and different from one another.
  6. Resourceful – Often times, writers do not have the necessary knowledge to write on a specific niche. Resourcefulness is important on such situation in order to maintain the quality of SEO articles regardless of the niche. Great SEO writers can effectively write multiple articles even in a single topic or keyword.
  7. Flexibility – Flexibility is important for SEO writers especially if their current technique for SEO article writing is no longer effective. They must be able to adopt quickly in order to keep providing their clients quality SEO articles.

Now you know what important qualities should be considered when looking for SEO writers to hire for your website.

Internet Marketing

There are many methods of getting more customers onto your website, some of which are very subtle but very powerful. The most common is mail marketing – this involves gathering people’s email addresses and sending them weekly newsletters informing them of any updates, discounts, new products, blog etc. Simply by a simple pop-up subscription option on your website customers willingly pass over their email which consents to receiving emails. The marketing advantages for this is the advertising element more than anything. It makes your logo and brand become a familiar brand which will create rapport between your company and the customer.

It must not be forgot that if you are looking for SEO Wales, London and Birmingham have some of the highest reputation for organic results and equipping customers with the most powerful marketing techniques and google rankings. You should do your research before picking a provider, and evaluate if the service you require is needed and worth paying the price for. SEO is not cheap but it it without a doubt an investment which will increase the turnover and traffic of customers you attract into your site.